Many OT Practitioners and Students have their own businesses, side gigs or looking to jump into the entrepreneurial space. This blog will give you tips and tricks to enhance your branding and make a lasting impression on your customers!
As a subscription box business, our custom branded boxes are the face of our company so it is important that they convey our brand, mission and bring excitement to those receiving them.
1. FedEx Office is a great resource for custom packaging, as well as any print materials you may need to include in your packaging or signage for your business. FedEx Office has been an incredible partner in helping us spread the word about our company and represent our brand. They print our custom branded boxes, print materials, and signage. They make it easy to design materials, are responsive, and have quick turnaround.
2. Canva is our go-to for designing social content! Canva has easy customization for templates or you can create your own content from scratch. You are able to customize the size of your work, change colors and fonts, as well as upload your own artwork to enhance your designs! This allows our brand to be consistent. Additionally we use Adobe software but find Canva to be more user friendly.
Canva has great stock photos and image options to choose from that can be utilized for free along with the ability to upload your own (with some limitations).
They offer a free version of their platform that has limited features, however is a great option for small businesses.
As for our sticker packs, we absolutely LOVE using Sticker Mule. We have been designing OT related artwork since we started OT school years ago and were so pleased with the way Sticker Mule turned our artwork into these amazing stickers!
3. Sticker Mule has so much to offer small businesses, such as custom branded packaging materials (tape and mailers), custom labels, and of course, their awesome stickers! (oh, and we cannot forget about the Mule Sauce lol).
They also have 3 tools,Trace,Upscale, &Redraw to help anyone create high quality, print-ready images even if you have little to no experience with creating artwork!
Check them out by following the link below and receive a $10 credit towards your first order!
We hope these resources and tools will be beneficial to your success! Please reach out to us with any questions or concerns regarding these resources or any other branding questions you may have!
We would also love to know if this blog was helpful for you and your business, drop us a comment if so, we would love to hear from you!
